LEADER 00000cam  22000004a 4500 
001    ocm49901903 
003    OCoLC 
005    20040419000000.0 
008    020528t20022002ilu      b    001 0 eng   
010      2002074358 
020    087757300X|qpaperback|qalkaline paper 
035    (OCoLC)49901903 
040    DLC|beng|cDLC|dIBS 
042    pcc 
049    STJJ 
050 00 HF5414|b.D38 2002 
082 00 174/.4|221 
100 1  Davidson, D. Kirk. 
245 14 The moral dimension of marketing :|bessays on business 
       ethics /|cD. Kirk Davidson. 
264  1 Chicago, Ill. :|bAmerican Marketing Association,|c[2002] 
264  4 |c©2002 
300    xii, 197 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 189-190) and 
       index. 
505 0  Overview -- Targeting -- Products -- Pricing -- Promotion 
       and advertising -- Distribution -- Privacy -- 
       Inappropriate marketing -- Final thoughts. 
650  0 Marketing|xMoral and ethical aspects. 
650  0 Marketing|xSocial aspects. 
650  0 Business ethics. 
994    90|bSTJ