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Author Davidson, D. Kirk.

Title The moral dimension of marketing : essays on business ethics / D. Kirk Davidson.

Publication Info. Chicago, Ill. : American Marketing Association, [2002]
©2002

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  174.4 D252M    Check Shelf
Description xii, 197 pages ; 23 cm
Bibliography Includes bibliographical references (pages 189-190) and index.
Contents Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropriate marketing -- Final thoughts.
Subject Marketing -- Moral and ethical aspects.
Marketing -- Social aspects.
Business ethics.
ISBN 087757300X paperback alkaline paper
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