LEADER 00000cam  2200000 a 4500 
001    ocn743275905 
003    OCoLC 
005    20120403124147.0 
008    110722t20132013mau      b    001 0 eng   
010      2011031271 
016 7  101565249|2DNLM 
019    650218051 
020    9781449600532|qpaperback 
020    1449600530|qpaperback 
035    (OCoLC)743275905 
035    (OCoLC)743275905 
035    (OCoLC)743275905|z(OCoLC)650218051 
040    DNLM/DLC|beng|cDLC|dYDX|dBTCTA|dNLM|dYDXCP|dCDX|dDNJ|dVET
       |dMMU|dSTJ 
042    pcc 
049    STJP 
050  4 RA440|b.O825 2013 
060 00 2011 L-438 
060  4 WA 590|bO81h 2013 
060 10 WA 590 
082 00 613/.071|223 
096    WA 590|bO81H 2013 
100 1  Osborne, Helen,|d1948- 
245 10 Health literacy from A to Z :|bpractical ways to 
       communicate your health message /|cHelen Osborne. 
250    Second edition. 
264  1 Burlington, MA :|bJones & Bartlett Learning,|c[2013] 
264  4 |c©2013 
300    xxiv, 256 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  About health literacy -- Assessing health literacy -- 
       Assessing readability with grade level formulas -- 
       Business side of health literacy -- Communicating when 
       patients feel scared, sick, and overwhelmed -- Confirming 
       understanding: feedback from interviews, focus groups, and
       usability testing -- Confirming understanding: teach-back 
       technique -- Decision aids and shared decision-making -- 
       Document design -- Environment of care: entrance, 
       questions, signs, and Feng Shui -- Ethics of simplicity --
       Forms and other reading-to-do documents -- General public:
       talking with patients about what they learn from the media
       -- Humor and healing -- Interpreters and translations -- 
       Jargon, acronyms, and other troublesome words -- Know your
       audience: children and youth -- Know your audience: 
       culture and language -- Know your audience: emotions and 
       cognition -- Know your audience: hearing loss -- Know your
       audience: literacy -- Know your audience: older adults -- 
       Know your audience: vision problems -- Listening and 
       speaking -- Metaphors, similes, and analogies -- Numeracy 
       -- Organizational efforts: health literacy at the 
       community, state, and national levels -- Plain language --
       Question-asking -- Regulatory and legal language -- 
       Stories -- Teaching and learning -- Technology: audio 
       podcasts -- Technology: blogs and other social media -- 
       Technology: email and text messaging -- Technology: 
       interactive multimedia -- Universal design in 
       communication -- Visuals -- Writing for the web -- X-tras 
       -- You: empathy and humanity -- Zest and pizzazz. 
650  0 Communication in medicine. 
650  0 Health education. 
650 12 Health Literacy. 
650 22 Communication. 
938    Baker and Taylor|bBTCP|nBK0009145266 
938    YBP Library Services|bYANK|n7041339 
938    Coutts Information Services|bCOUT|n13448868 
994    01|bSTJ