| Edition |
Second edition. |
| Description |
xxiv, 256 pages ; 23 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
About health literacy -- Assessing health literacy -- Assessing readability with grade level formulas -- Business side of health literacy -- Communicating when patients feel scared, sick, and overwhelmed -- Confirming understanding: feedback from interviews, focus groups, and usability testing -- Confirming understanding: teach-back technique -- Decision aids and shared decision-making -- Document design -- Environment of care: entrance, questions, signs, and Feng Shui -- Ethics of simplicity -- Forms and other reading-to-do documents -- General public: talking with patients about what they learn from the media -- Humor and healing -- Interpreters and translations -- Jargon, acronyms, and other troublesome words -- Know your audience: children and youth -- Know your audience: culture and language -- Know your audience: emotions and cognition -- Know your audience: hearing loss -- Know your audience: literacy -- Know your audience: older adults -- Know your audience: vision problems -- Listening and speaking -- Metaphors, similes, and analogies -- Numeracy -- Organizational efforts: health literacy at the community, state, and national levels -- Plain language -- Question-asking -- Regulatory and legal language -- Stories -- Teaching and learning -- Technology: audio podcasts -- Technology: blogs and other social media -- Technology: email and text messaging -- Technology: interactive multimedia -- Universal design in communication -- Visuals -- Writing for the web -- X-tras -- You: empathy and humanity -- Zest and pizzazz. |
| Subject |
Communication in medicine.
|
|
Health education.
|
|
Health Literacy.
|
|
Communication.
|
| ISBN |
9781449600532 paperback |
|
1449600530 paperback |
|
