LEADER 00000cam  2200000Ia 4500 
001    ocn462790094 
003    OCoLC 
005    20110927123539.0 
008    091103s2009    nyua          000 0 eng d 
010       91008047 
020    0866568611 
020    9780866568616 
035    (OCoLC)462790094 
035    (OCoLC)462790094 
035    (OCoLC)462790094 
040    UME|beng|cUME|dUME|dSTJ 
049    STJP 
090    HD966.5|b.S59 2009 
096    QV 736|bP536 2009 
100 1  Smith, Mickey C. 
245 10 Pharmaceutical marketing :|bstrategy and cases /|cMickey 
       C. Smith .. [and others]. 
264  1 New York :|bInforma Healthcare,|c2009. 
300    xvi, 371 pages :|billustrations ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Original copyright 2002 by The Haworth Press, Inc. 
504    Includes bibliographical references and index. 
650  0 Drugs|xMarketing. 
650  0 Pharmaceutical industry. 
730 0  Prinicples of pharmaceutical marketing. 
994    01|bSTJ