Title Pharmaceutical marketing : strategy and cases / Mickey C. Smith .. [and others].

Publication Info.

New York : Informa Healthcare, 2009.

Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Reference Material	PHARM QV 736 P536 2009	In-Library Use Only

Description	xvi, 371 pages : illustrations ; 22 cm
Note	Original copyright 2002 by The Haworth Press, Inc.
Bibliography	Includes bibliographical references and index.
Subject	Drugs -- Marketing.
	Pharmaceutical industry.
Added Title	Prinicples of pharmaceutical marketing.
ISBN	0866568611
	9780866568616

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