Includes bibliographical references (pages 167-180) and index.
Note
Print version record.
Contents
Preliminaries; contents; preface; acknowledgments; PRINCIPLE 1: ADOPT AN OUTSIDE FOCUS; PRINCIPLE 2: GET THE MOST OUT OF YOUR BEST PEOPLE; PRINCIPLE 3: TRAIN EFFECTIVELY .; PRINCIPLE 4: CREATE VALUE; PRINCIPLE 5: FOCUS ON FEEDBACK AND LEARNING; PRINCIPLE 6: USE THE INTERNET; EPILOGUE; Notes; Index; About the Author.
Summary
Turning "popular wisdom" on its head, this up-to-date, research-based guide uncovers 24 assumptions that lead salespeople astray.