| Description |
vii, 312 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 271-301) and index. |
| Contents |
Selling ideas : how woo works -- Start with you : persuasion styles -- Connect your ideas to people : stepping-stones -- Build relationships and credibility : trust -- Respect their beliefs : a common language -- Give them incentives to say yes : interests and needs -- State your case : the proposal -- Make it memorable : the personal touch -- Close the sale : commitments and politics -- Woo with integrity : character. |
| Subject |
Selling.
|
|
Marketing.
|
|
Persuasion (Psychology)
|
| Added Author |
Moussa, Mario.
|
| ISBN |
9781591841760 |
|
1591841763 |
|
