LEADER 00000cam  2200000 i 4500 
001    ocn858610477 
003    OCoLC 
005    20140219122710.0 
008    130823s2014    mau      b    001 0 eng   
010      2013031648 
019    833575008|a834413896 
020    9781422191903|qhardback 
020    1422191907|qhardback 
035    (OCoLC)858610477 
035    (OCoLC)858610477|z(OCoLC)833575008|z(OCoLC)834413896 
040    DLC|beng|erda|cDLC|dIG#|dYDXCP|dBDX|dBTCTA|dOSU|dWHP 
049    WHPP 
050 00 HD30.19|b.M22 2014 
082 00 658.8/34|223 
084    BUS041000|aBUS063000|aBUS019000|2bisacsh 
100 1  Madsbjerg, Christian. 
245 14 The moment of clarity :|busing the human sciences to solve
       your toughest business problems /|cChristian Madsbjerg and
       Mikkel B. Rasmussen. 
264  1 Boston, Massachusetts :|bHarvard Business Review Press,
       |c[2014] 
300    vi, 214 pages ;|c25 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
504    Includes bibliographical references (pages 193-199) and 
       index. 
505 0  Navigating in a fog -- Pt. 1.  Getting people wrong -- 
       Business analysis, data, and logic : The default-thinking 
       method of problem solving -- Getting creative! : The think
       -outside-the-box method of problem solving -- Pt. 2.  
       Getting people right -- The human sciences -- The 
       turnaround : LEGO -- Product design : Coloplast -- 
       Corporate strategy : Intel and Adidas -- How to lead to 
       your moment of clarity. 
520    "Christian Madjsberg and Mikkel Rasmussen, principals at 
       ReD Associates, argue for the role of a new set of tools 
       to understand the "soft" factors that influence how people
       buy and consume ideas and products. Drawn from the 
       authors' work with companies like Lego, Samsung, Adidas, 
       Intel, IBM, and Coke, the book will teach you how to 
       understand people holistically in their environments-how 
       they live, what they think and do all day, what their 
       habits are, and how they understand the world. For brand 
       fanatics and business leaders alike. "--|cProvided by 
       publisher. 
650  0 Social sciences and management. 
650  0 Management|xPsychological aspects. 
650  7 BUSINESS & ECONOMICS / Management.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Strategic Planning.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
       |2bisacsh 
700 1  Rasmussen, Mikkel B. 
994    02|bWHP