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Author Madsbjerg, Christian.

Title The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.

Publication Info. Boston, Massachusetts : Harvard Business Review Press, [2014]

Copies

Location Call No. Status
 Bloomfield, Prosser Library - Adult Department  658.8 MAD    Storage
 New Britain, Main Library - Non Fiction  658.8 M26    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  658.834 MADSBJERG    Check Shelf
 Southington Library - Adult  658.8 MAD    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.834 MADSBJERG    Check Shelf
Description vi, 214 pages ; 25 cm
Bibliography Includes bibliographical references (pages 193-199) and index.
Contents Navigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity.
Summary "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "-- Provided by publisher.
Subject BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Strategic Planning.
BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
Social sciences and management.
Management -- Psychological aspects.
Added Author Rasmussen, Mikkel B.
ISBN 9781422191903 hardback
1422191907 hardback
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