Title Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action / Rohit Bhargava.

Publication Info.	Hoboken, N.J. : John Wiley & Sons, [2012]
	©2012

Copies

Location	Call No.	Status
University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location	658.812 B575L	Check Shelf

Description	xl, 184 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Summary	Envisioning a world where personal relationships, likeability, honesty, and simplicity are behind mergers and product sales, presents real-world case studies of brands and individuals that have successfully used these principles.
Subject	Economics -- Psychological aspects.
	Marketing -- Psychological aspects.
	Trust.
	Charisma (Personality trait)
	Interpersonal relations.
	Customer relations.
	Public relations.
	Charisma (Personality trait) (OCoLC)fst00852366
	Customer relations. (OCoLC)fst00885533
	Economics -- Psychological aspects. (OCoLC)fst00902172
	Interpersonal relations. (OCoLC)fst00977397
	Marketing -- Psychological aspects. (OCoLC)fst01010241
	Public relations. (OCoLC)fst01082892
	Trust. (OCoLC)fst01158174
	Vertrauen. (DE-601)091398495 (DE-STW)19755-1
	Glaubwürdigkeit. (DE-601)091364027 (DE-STW)19198-0
	Beziehungsmarketing. (DE-601)091354323 (DE-STW)19133-0
	Öffentlichkeitsarbeit. (DE-601)091381185 (DE-STW)12775-2
	Verhaltensökonomik. (DE-601)091397391 (DE-STW)15861-1
	Economics -- Psychological aspects.
	Marketing -- Psychological aspects.
	Trust.
	Charisma (Personality trait)
	Interpersonal relations.
	Customer relations.
	Public relations.
Standard No.	7084565
ISBN	9781118137536 (cloth)
	1118137531 (cloth)
	9781118225356 ebook
	9781118238820 ebook
	9781118263440 ebook

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