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Author Weiß, Stefanie, author.

Title Determinants of private label attitude : predicting consumers brand preferences using psychographics / Stefanie Weiß ; with a preface by Prof. Mag. Silvia S. Kucera.

Publication Info. Wiesbaden : Springer Gabler, [2015]


Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Internet  WORLD WIDE WEB E-BOOK SPRINGER    Downloadable
University of Saint Joseph patrons, please click here to access this SpringerLink resource
Description 1 online resource : color illustrations.
Series BestMasters
Note Description based on online resource; title from PDF title page (EBSCO, viewed February 18, 2015).
Summary Various psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers? private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master?s degree in Marketing and Branding at the IMC Krems in Austria.
Subject Brand choice.
Consumers' preferences.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Brand choice. (OCoLC)fst00837875
Consumers' preferences. (OCoLC)fst00876441
Psychographics. (OCoLC)fst01081320
Added Author Kucera, Mag. Silvia S., author of preface.
Other Form: Printed edition: 9783658086718
ISBN 9783658086725 electronic bk.
3658086726 electronic bk.
Standard No. 10.1007/978-3-658-08672-5 doi
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