LEADER 00000cam  2200589Ii 4500 
001    ocn903357033 
003    OCoLC 
005    20150613132959.0 
006    m     o  d         
007    cr cnu---unuuu 
008    150213t20152015gw a    o     000 0 eng d 
020    9783658086725|qelectronic bk. 
020    3658086726|qelectronic bk. 
024 7  10.1007/978-3-658-08672-5|2doi 
035    (OCoLC)903357033 
040    N$T|beng|erda|epn|cN$T|dN$T|dGW5XE|dVLB|dIDEBK|dCOO|dOCLCF
       |dE7B|dYDXCP|dSTJ 
049    STJJ 
050  4 HF5415.3|b.W45 2015eb 
072  7 BUS|x082000|2bisacsh 
072  7 BUS|x041000|2bisacsh 
072  7 BUS|x042000|2bisacsh 
072  7 BUS|x085000|2bisacsh 
082 04 658.8343|223 
099    WORLD WIDE WEB|aE-BOOK|aSPRINGER 
100 1  Weiß, Stefanie,|eauthor. 
245 10 Determinants of private label attitude :|bpredicting 
       consumers brand preferences using psychographics /
       |cStefanie Weiß ; with a preface by Prof. Mag. Silvia S. 
       Kucera. 
264  1 Wiesbaden :|bSpringer Gabler,|c[2015] 
264  4 |c©2015 
300    1 online resource :|bcolor illustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  BestMasters 
520    Various psychographic traits that most directly influence 
       consumers? private label attitudes are the focal point of 
       Stefanie Weiss? investigation. The author develops a 
       comprehensive profile of psychographic predictors of 
       attitude and identifies ways of translating these insights
       into managerial practice. Her conclusions thereby strongly
       contribute to understanding and describing purchasers of 
       private labels and can be meaningfully applied to the 
       management areas of brand positioning and market 
       segmentation.The hypothesized relationships between 
       consumers? private label attitude and various 
       psychographic traits are tested on a sample of German and 
       Austrian consumers using an online questionnaire. Their 
       response data are then analyzed using the multiple 
       regression technique. Contents Attitudes as Predictors of 
       Intention Demographics and their Limitations The 
       Predictive Power of Psychographics Managerial Implications
       Target Groups Teachers and students of economics with the 
       focus on marketing and brand management Executives and 
       consultants in the field of marketing, brand management, 
       retailing and market research The Author Stefanie Weiß has
       earned a Master?s degree in Marketing and Branding at the 
       IMC Krems in Austria. 
588 0  Description based on online resource; title from PDF title
       page (EBSCO, viewed February 18, 2015). 
650  0 Brand choice. 
650  0 Consumers' preferences. 
650  0 Psychographics. 
650  7 BUSINESS & ECONOMICS / Industrial Management|2bisacsh 
650  7 BUSINESS & ECONOMICS / Management|2bisacsh 
650  7 BUSINESS & ECONOMICS / Management Science|2bisacsh 
650  7 BUSINESS & ECONOMICS / Organizational Behavior|2bisacsh 
650  7 Brand choice.|2fast|0(OCoLC)fst00837875 
650  7 Consumers' preferences.|2fast|0(OCoLC)fst00876441 
650  7 Psychographics.|2fast|0(OCoLC)fst01081320 
700 1  Kucera, Mag. Silvia S.,|eauthor of preface. 
776 08 |iPrinted edition:|z9783658086718 
830  0 BestMasters. 
994    01|bSTJ