LEADER 00000cam  2200000 a 4500 
001    ocn310400066 
003    OCoLC 
005    20100313051458.0 
008    090831t20102010njua     b    001 0 eng   
010      2009035908 
015    GBA9A1928|2bnb 
016 7  015397255|2Uk 
020    9780470504543|qcloth 
020    0470504544|qcloth 
035    (OCoLC)310400066 
040    DLC|beng|cDLC|dYDX|dBTCTA|dUKM|dYDXCP|dCDX|dBWX 
049    CKEA 
050 00 HF5415.2|b.J44 2010 
082 00 658.8/3|222 
100 1  Jeffery, Mark,|d1965- 
245 10 Data-driven marketing :|bthe 15 metrics everyone in 
       marketing should know /|cMark Jeffery. 
264  1 Hoboken, N.J. :|bJohn Wiley,|c[2010] 
264  4 |c©2010 
300    xxi, 298 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
650  0 Marketing research. 
650  0 Marketing|xMathematical models. 
650  0 Marketing|vCase studies. 
938    YBP Library Services|bYANK|n3126167 
938    Coutts Information Services|bCOUT|n9688938|c£19.99 
938    Blackwell Book Service|bBBUS|nR8832012|c$29.95 
994    92|bCKE