Title Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

Publication Info.	Hoboken, N.J. : John Wiley, [2010]
	©2010

Copies

Location	Call No.	Status
Glastonbury, Welles-Turner Memorial Library - Adult Department	658.83 JEFFERY	Check Shelf

Description	xxi, 298 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Subject	Marketing research.
	Marketing -- Mathematical models.
	Marketing -- Case studies.
ISBN	9780470504543 cloth
	0470504544 cloth

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