Title Brand NFL : making and selling America's favorite sport / Michael Oriard.

Publication Info.	Chapel Hill : University of North Carolina Press, [2010]
	©2010

Copies

Location	Call No.	Status
Rocky Hill - Downloadable Materials	EBSCO Ebook	Downloadable
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Description	1 online resource (332 pages)
	data file rda
Note	Print version record.
Contents	The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Summary	Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries.
Subject	National Football League.
	National Football League. (OCoLC)fst00547559
	Football -- United States -- Marketing.
	Football -- United States -- Management.
	SPORTS & RECREATION -- Football.
	SOCIAL SCIENCE -- Popular Culture.
	Football -- Management. (OCoLC)fst00931384
	Football -- Marketing. (OCoLC)fst00931385
	United States. (OCoLC)fst01204155
Other Form:	Print version: Oriard, Michael. Brand nfl. Chapel Hill : Univ Of North Carolina Pr, 2010 0807871567 (OCoLC)637520114
Standard No.	9780807871560
ISBN	9780807899656 (electronic bk.)
	0807899658 (electronic bk.)
	9781469604992 (electronic bk.)
	146960499X (electronic bk.)

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