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Book Cover
book
BookBook
Author Oriard, Michael, 1948-

Title Brand NFL : making and selling America's favorite sport / Michael Oriard.

Publication Info. Chapel Hill : University of North Carolina Press, [2007]
©2007
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Copies

Location Call No. Status
 Bloomfield at the Atrium  796.332 ORI    Check Shelf
 Farmington, Main Library - Adult Department  796.332 ORI    Check Shelf
 Glastonbury, Welles-Turner Memorial Library - Adult Department  796.332 ORIARD    Check Shelf
 New Britain, Main Library - Non Fiction  796.332 OR4    Check Shelf
 Southington Library - Adult  796.332 ORI    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  796.332 ORIARD    Check Shelf
Description 326 pages ; 25 cm
Bibliography Includes bibliographical references and index.
Contents The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Subject Football -- United States -- Marketing.
Football -- United States -- Management.
National Football League.
ISBN 9780807831427 cloth alkaline paper
0807831425 cloth alkaline paper
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