1: Think big -- 2: The building blocks -- Down to earth -- Keep your hands dirty; SAS institute -- Make short-term goals and long-term horizons; Sonic drive-in -- Let go; Cabela's -- Have everyone think and act like an owner; Koch industries -- Invent new businesses; Dot foods -- Create win-win solutions; Medline industries -- Choose your competitors; PETCO animal supplies -- Build communities; Strayer education -- Grow future leaders; O'Reilly automotive -- 3: The QUAD: a self-evaluation and ranking -- 4: The research -- 5: Charts.