LEADER 00000nim  22005295i 4500 
001    MWT11632429 
003    MWT 
005    20220701050725.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    160429s2014    xxunnn es      z  n eng d 
020    9780062351418|q(sound recording : hoopla Audio Book) 
020    0062351419|q(sound recording : hoopla Audio Book) 
028 42 MWT11632429 
037    11632429|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|beng|erda|cCtWisLCI 
082 04 658.8/27|223 
099    eAudiobook hoopla 
100 1  Ries, Al,|eauthor. 
245 14 The 22 immutable laws of branding /|cLaura Ries. 
246 3  Twenty-two immutable laws of branding 
250    Unabridged. 
264  1 [United States] :|bHarperAudio,|c2014. 
264  2 |bMade available through hoopla. 
300    1 online resource (1 audio file (8hr., 08 min.)) :
       |bdigital 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 0  Narrated by David Drummond. 
520    This marketing classic has been expanded to include new 
       commentary, new illustrations, and a bonus book: The 11 
       Immutable Laws of Internet Branding Smart and accessible, 
       The 22 Immutable Laws of Branding is the definitive text 
       on branding, pairing anecdotes about some of the best 
       brands in the world, like Rolex, Volvo, and Heineken, with
       the signature savvy of marketing gurus Al and Laura Ries. 
       Combining The 22 Immutable Laws of Branding and The 11 
       Immutable Laws of Internet Branding, this book proclaims 
       that the only way to stand out in today's marketplace is 
       to build your product or service into a brand-and provides
       the step-by-step instructions you need to do so. The 22 
       Immutable Laws of Branding also tackles one of the most 
       challenging marketing problems today: branding on the Web.
       The Rieses divulge the controversial and counterintuitive 
       strategies and secrets that both small and large companies
       have used to establish internet brands. The 22 Immutable 
       Laws of Branding is the essential primer on building a 
       category-dominating, world-class brand. 
538    Mode of access: World Wide Web. 
650  0 Marketing|xDecision making. 
650  0 Branding (Marketing) 
650  0 Brand name products|xManagement. 
650  0 Internet marketing. 
650  0 Brand name products|xComputer network resources. 
700 1  Ries, Laura. 
700 1  Drummond, David|c(Narrator),|enarrator. 
730 0  hoopla (Digital media service) 
914    MWT11632429 
947    MARCIVE Processed 2022/11/04