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Book Cover
Book on Tape
Book on TapeDownloadable Audiobook
Author Ries, Al, author.

Title The 22 immutable laws of branding / Laura Ries.

Publication Info. [United States] : HarperAudio, 2014.
Made available through hoopla.

Copies

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 Enfield - Downloadable Materials  Hoopla E-Audiobook    Downloadable
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 Farmington - Downloadable Materials  Hoopla E-Audiobook    Downloadable
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 Granby - Downloadable Materials  Hoopla E-Audiobook    Downloadable
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Edition Unabridged.
Description 1 online resource (1 audio file (8hr., 08 min.)) : digital
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Performer Narrated by David Drummond.
Summary This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
System Details Mode of access: World Wide Web.
Subject Marketing -- Decision making.
Branding (Marketing)
Brand name products -- Management.
Internet marketing.
Brand name products -- Computer network resources.
Added Author Ries, Laura.
Drummond, David (Narrator), narrator.
Added Title Twenty-two immutable laws of branding
hoopla (Digital media service)
ISBN 9780062351418 (sound recording : hoopla Audio Book)
0062351419 (sound recording : hoopla Audio Book)
Music No. MWT11632429
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