LEADER 00000cam a2200445 i 4500 
001    on1002419014 
003    OCoLC 
005    20171205013426.0 
008    170815s2018    nyu      b    001 0 eng   
010      2017027183 
020    9780393254075|q(hardcover) 
020    0393254070|q(hardcover) 
035    (OCoLC)1002419014 
040    DLC|beng|erda|cDLC|dON8|dIGA|dMIBLS|dYDX|dGK8|dRCJ|dUCX
       |dOCLCO 
042    pcc 
043    n-us--- 
049    CKEA 
050 00 KF228.M485|bL63 2018 
082 00 346.7304/82|223 
100 1  Lobel, Orly,|eauthor. 
245 10 You don't own me :|bhow Mattel v. MGA Entertainment 
       exposed Barbie's dark side /|cOrly Lobel. 
250    First edition. 
264  1 New York :|bW. W. Norton & Company,|c[2018] 
300    xxi, 282 pages ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Inspired -- Basura -- Sugar daddy -- Once upon a time, 
       Barbie was a German hooker -- The psychologist who sold 
       sex -- The coldest men in the room -- Fantasy, meet parody
       -- Round I : titans, ideas, and ownership -- Taming Barbie
       : starring Judge Alex Kozinski as Speechzilla -- Round 2 :
       the playground bullies -- The jury deliberation room that 
       looked like a Toys "R" Us -- Epilogue: Innovation beyond 
       Toyland. 
520    "The battle between Mattel, the makers of the iconic 
       Barbie doll, and MGA, the company that created the Bratz 
       dolls, was not just a war over best-selling toys, but a 
       war over who owns ideas. When Carter Bryant began 
       designing what would become the billion-dollar line of 
       Bratz dolls, he was taking time off from his job at Mattel,
       where he designed outfits for Barbie. Later, back at 
       Mattel, he sold his concept for Bratz to rival company 
       MGA. Law professor Orly Lobel reveals the colorful story 
       behind the ensuing decade-long court battle. This 
       entertaining and provocative work pits audacious MGA 
       against behemoth Mattel, shows how an idea turns into a 
       product, and explores the two different versions of 
       womanhood, represented by traditional all-American Barbie 
       and her defiant, anti-establishment rival--the only doll 
       to come close to outselling her. In an era when workers 
       may be asked to sign contracts granting their employers 
       the rights to and income resulting from their ideas--
       whether conceived during work hours or on their own time--
       Lobel's deeply researched story is a riveting and thought-
       provoking contribution to the contentious debate over 
       creativity and intellectual property." -- Amazon.com. 
600 10 Bryant, Carter|xTrials, litigation, etc. 
610 20 MGA Entertainment (Firm)|xTrials, litigation, etc. 
610 20 Mattel, Inc|xTrials, litigation, etc. 
650  0 Bratz dolls. 
650  0 Barbie dolls. 
650  0 Dolls|xLaw and legislation|zUnited States|xCases. 
650  0 Intellectual property infringement|xLaw and legislation
       |zUnited States|xCases. 
650  0 Labor contract|zUnited States|xCases. 
994    C0|bCKE