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Author Lobel, Orly, author.

Title You don't own me : how Mattel v. MGA Entertainment exposed Barbie's dark side / Orly Lobel.

Publication Info. New York : W. W. Norton & Company, [2018]

Copies

Location Call No. Status
 Avon Free Public Library - Adult Department  346.7304 LOBEL    Check Shelf
 Enfield, Main Library - Adult Department  346.7304 LOB    Check Shelf
Edition First edition.
Description xxi, 282 pages ; 25 cm
Bibliography Includes bibliographical references and index.
Summary "The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival--the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas--whether conceived during work hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property." -- Amazon.com.
Contents Inspired -- Basura -- Sugar daddy -- Once upon a time, Barbie was a German hooker -- The psychologist who sold sex -- The coldest men in the room -- Fantasy, meet parody -- Round I : titans, ideas, and ownership -- Taming Barbie : starring Judge Alex Kozinski as Speechzilla -- Round 2 : the playground bullies -- The jury deliberation room that looked like a Toys "R" Us -- Epilogue: Innovation beyond Toyland.
Subject MGA Entertainment (Firm) -- Trials, litigation, etc.
Mattel, Inc -- Trials, litigation, etc.
Bryant, Carter -- Trials, litigation, etc.
Bratz dolls.
Barbie dolls.
Dolls -- Law and legislation -- United States -- Cases.
Intellectual property infringement -- Law and legislation -- United States -- Cases.
Labor contract -- United States -- Cases.
ISBN 9780393254075 (hardcover)
0393254070 (hardcover)
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