LEADER 00000cam 22000004a 4500 001 ocn320696543 003 OCoLC 005 20100202162228.0 008 090506s2010 ilua b 001 0 eng 010 2009016829 020 0838910009|qalkaline paper 020 9780838910009|qalkaline paper 035 (OCoLC)320696543 040 DLC|beng|cDLC|dBTCTA|dC#P|dILC|dIXA|dGWK 049 GWKA 050 00 Z716.3|b.D69 2010 082 00 021.7|222 100 1 Dowd, Nancy,|d1956- 245 10 Bite-sized marketing :|brealistic solutions for the overworked librarian /|cNancy Dowd, Mary Evangeliste, & Jonathan Silberman. 264 1 Chicago :|bAmerican Library Association,|c2010. 300 xi, 140 pages :|billustrations ;|c26 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 504 Includes bibliographical references and index. 505 0 Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. 520 Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. 650 0 Libraries|xMarketing. 650 0 Libraries|xPublic relations. 700 1 Evangeliste, Mary. 700 1 Silberman, Jonathan,|d1982- 938 Baker and Taylor|bBTCP|nBK0008565164 994 02|bGWK
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