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Author Dowd, Nancy, 1956-

Title Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Publication Info. Chicago : American Library Association, 2010.

Copies

Location Call No. Status
 Bloomfield, Prosser Library - Adult Department  021.7 DOW    Storage
 Bristol, Main Library - Director's Office  OFFICE 021.7 D752    In-Library Use Only
 South Windsor Public Library - Non Fiction  PROF CL 021.7 D75B    Check Shelf
Description xi, 140 pages : illustrations ; 26 cm
Bibliography Includes bibliographical references and index.
Contents Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Subject Libraries -- Marketing.
Libraries -- Public relations.
Added Author Evangeliste, Mary.
Silberman, Jonathan, 1982-
ISBN 0838910009 alkaline paper
9780838910009 alkaline paper
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