LEADER 00000cam a2200409 i 4500 
001    on1029071225 
003    OCoLC 
005    20221206032314.0 
008    180313s2018    caua          001 0 eng   
010      2018001412 
019    1003830756|a1043453562|a1201990968 
020    9781599186238|q(alk. paper) 
020    1599186233|q(alk. paper) 
035    (OCoLC)1029071225|z(OCoLC)1003830756|z(OCoLC)1043453562
       |z(OCoLC)1201990968 
040    DLC|beng|erda|cDLC|dOCLCF|dSO$|dCZA|dYDX|dNZAUC|dDLC
       |dOCLCQ|dFOLLT|dOCLCO 
042    pcc 
049    CKEA 
050 00 HF5415.1265|b.G864 2018 
082 00 658.8/72|223 
100 1  Gunelius, Susan,|eauthor. 
245 10 Entrepreneur magazine's ultimate guide to email marketing 
       for business :|bproduce low-cost, high-impact email 
       marketing campaigns, attract leads and turn them into 
       customers, brand ambassadors, and revenue generators /
       |cSusan Gunelius. 
246 30 Ultimate guide to email marketing for business 
264  1 [Irvine, California] :|bEntrepreneur Press,|c[2018] 
300    xiii, 226 pages :|billustrations ;|c26 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
505 0  The evolution of email marketing -- The marketing funnel -
       - Know the laws and deliverability rules -- Choosing your 
       tools -- Types of email marketing funnels -- Growing your 
       list -- Creating a lead magnet -- Developing an email 
       marketing conversion funnel -- List segmentation -- 
       Writing an email message -- Autoresponder messages -- 
       Measuring performance -- Handy resources and swipe files. 
520    "With more than 2.6 million email messages sent every 
       second, it's becoming harder to stand out in inboxes--not 
       to mention in a sea of spam, which accounts for 67 percent
       of those emails. Marketing and strategic branding expert 
       Susan Gunelius gives you the tools you need to grow your 
       list of email subscribers, keep them engaged, and turn 
       them into lifelong customers. By focusing on building a 
       strong foundation first, you'll learn how to develop a 
       comprehensive email marketing program designed to evolve 
       with your business. Then, Gunelius shows you how to 
       convert subscribers into buying customers and vocal brand 
       advocates with the techniques that marketing professionals
       use to build their businesses and increase their revenue 
       using email."--Provided by publisher. 
650  0 Electronic mail marketing. 
650  0 Internet marketing. 
650  7 Electronic mail marketing.|2fast|0(OCoLC)fst01930758 
650  7 Internet marketing.|2fast|0(OCoLC)fst00977272 
730 0  Entrepreneur (Santa Monica, Calif.) 
994    C0|bCKE