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Author Gunelius, Susan, author.

Title Entrepreneur magazine's ultimate guide to email marketing for business : produce low-cost, high-impact email marketing campaigns, attract leads and turn them into customers, brand ambassadors, and revenue generators / Susan Gunelius.

Publication Info. [Irvine, California] : Entrepreneur Press, [2018]

Copies

Location Call No. Status
 Simsbury Public Library - Non Fiction  658.872 GUNELIUS    Check Shelf
Description xiii, 226 pages : illustrations ; 26 cm
Note Includes index.
Contents The evolution of email marketing -- The marketing funnel -- Know the laws and deliverability rules -- Choosing your tools -- Types of email marketing funnels -- Growing your list -- Creating a lead magnet -- Developing an email marketing conversion funnel -- List segmentation -- Writing an email message -- Autoresponder messages -- Measuring performance -- Handy resources and swipe files.
Summary "With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes--not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email."--Provided by publisher.
Subject Electronic mail marketing.
Internet marketing.
Electronic mail marketing. (OCoLC)fst01930758
Internet marketing. (OCoLC)fst00977272
Added Title Ultimate guide to email marketing for business
Entrepreneur (Santa Monica, Calif.)
ISBN 9781599186238 (alk. paper)
1599186233 (alk. paper)
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