LEADER 00000cam  2200529 i 4500 
001    ocn828858909 
003    OCoLC 
005    20141022155001.0 
008    130301s2013    enka     b    001 0 eng   
010      2013006923 
015    GBB315324|2bnb 
016 7  016280151|2Uk 
019    820434344|a828416310|a855042436 
020    9780749467791|q(paperback) 
020    0749467797|q(paperback) 
035    (OCoLC)828858909|z(OCoLC)820434344|z(OCoLC)828416310
       |z(OCoLC)855042436 
040    DLC|beng|erda|cDLC|dOCLCO|dCDX|dYDXCP|dUKMGB|dP4A|dBDX|dAU
       @|dOCLCF|dLHU|dCHVBK|dSTJ 
042    pcc 
049    STJJ 
050 00 HF5415.3|b.B683 2013 
082 00 658.8/3|223 
092    658.8|bB796Q 
100 1  Brace, Ian,|d1949- 
245 10 Questionnaire design :|bhow to plan, structure and write 
       survey material for effective market research /|cIan 
       Brace. 
250    Third edition. 
264  1 London :|bKogan Page Limited,|c2013. 
300    vii, 288 pages :|billustrations ;|c24 cm. 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
490 1  Market research in practice series. 
504    Includes bibliographical references (pages 276-281) and 
       index. 
505 0  Objectives in writing a questionnaire -- The data 
       collection media -- Planning the questionnaire -- Types of
       question -- Data types -- Rating scales -- Behavioural 
       questions -- Attitude and image measurement -- Writing the
       questionnaire -- Laying out the questionnaire -- Online 
       questionnaires -- Engaging the respondent online -- 
       Piloting the questionnaire -- Ethical issues -- Social 
       desirability bias -- International surveys. 
520    "Questionnaires are vital for the market researcher: they 
       draw accurate information from respondents, give structure
       to interviews, provide a standard form on which facts, 
       comments and attitudes can be recorded, and facilitate 
       data processing. Questionnaire Design explains the role of
       questionnaires in market research and looks at different 
       types of questionnaire, examining when and how they should
       be deployed. The book explains how to plan, structure and 
       compose the right questionnaire for the research you are 
       undertaking. Fully updated with new content on encouraging
       respondent involvement, this new edition also includes the
       latest information on online and mobile questionnaires, 
       their problems and potential. This book will be a useful 
       addition to the bookshelf of every student or practitioner
       of market research."--pub. desc. 
650  0 Market surveys|xMethodology. 
650  0 Questionnaires|xMethodology. 
650  7 Market surveys|xMethodology.|2fast|0(OCoLC)fst01010159 
650  7 Questionnaires|xMethodology.|2fast|0(OCoLC)fst01085698 
650  7 Marktforschung.|0(DE-588)4037630-8|2gnd 
650  7 Fragebogen.|0(DE-588)4128271-1|2gnd 
830  0 Market research in practice series. 
938    Coutts Information Services|bCOUT|n24348156 
938    YBP Library Services|bYANK|n9940447 
938    Brodart|bBROD|n103899251 
994    01|bSTJ