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Author Brace, Ian, 1949-

Title Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

Publication Info. London : Kogan Page Limited, 2013.

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Location Call No. Status
 University of Saint Joseph: Pope Pius XII Library - Standard Shelving Location  658.8 B796Q    Check Shelf
Edition Third edition.
Description vii, 288 pages : illustrations ; 24 cm.
Series Market research in practice series.
Market research in practice series.
Bibliography Includes bibliographical references (pages 276-281) and index.
Contents Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Summary "Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research."--pub. desc.
Subject Market surveys -- Methodology.
Questionnaires -- Methodology.
Market surveys -- Methodology. (OCoLC)fst01010159
Questionnaires -- Methodology. (OCoLC)fst01085698
Marktforschung. (DE-588)4037630-8
Fragebogen. (DE-588)4128271-1
ISBN 9780749467791 (paperback)
0749467797 (paperback)
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