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Author Travis, Daryl.

Title Emotional branding : how successful brands gain the irrational edge / Daryl Travis (with help from Harry).

Publication Info. Roseville, Calif. : Prima Venture, [2000]
©2000

Copies

Location Call No. Status
 Newington, Lucy Robbins Welles Library - Adult Department  658.8343 TRAVIS    Check Shelf
 Windsor, Main Library - Adult Department  658.8 TR    Check Shelf
Description xiii, 306 pages ; 24 cm
Bibliography Includes bibliographical references (pages 283-29) and index.
Contents Feelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious.
Subject Business names -- Psychological aspects.
ISBN 076152911X
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