LEADER 00000cam  22000004a 4500 
001    ocm44585947 
003    OCoLC 
005    20011006000000.0 
008    000622t20002000cau      b    001 0 eng   
010       00057436 
020    076152911X 
035    (OCoLC)44585947 
040    DLC|beng|cDLC|dSDA 
042    pcc 
049    GPRA 
050 00 HD69.B7|bT69 2000 
082 00 658.8/343|221 
100 1  Travis, Daryl. 
245 10 Emotional branding :|bhow successful brands gain the 
       irrational edge /|cDaryl Travis (with help from Harry). 
264  1 Roseville, Calif. :|bPrima Venture,|c[2000] 
264  4 |c©2000 
300    xiii, 306 pages ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 283-29) and 
       index. 
505 0  Feelings, brands ... and profits -- What brands are and 
       why they matter -- Brand building: foundations -- Building
       brands with meaning -- Brand building in the digital era -
       - Brand building: key elements -- Managing your brand -- 
       Branding beyond the obvious. 
650  0 Business names|xPsychological aspects. 
994    90|bGPR