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Book Cover
Author Edwards, Ray (Copywriter), author.

Title How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards.

Publication Info. New York, NY : Morgan James Publishing, [2016]


Location Call No. Status
 Simsbury Public Library - Non Fiction  659.132 EDWARDS    Check Shelf
Description xxi, 163 pages ; 23 cm
Contents How to sell without being "salesy" -- The magic building blocks of the perfect sales letter -- How to write headlines that grab readers by the eyeballs and suck them into your message -- Inbox magic: how to write e-mails that make more money -- How to write points that virtually force your prospects to buy -- The triad that sells more: irresistible offers, risk reversal, and powerful closes -- How to write guarantees that dissolve fear and unleash a river of sales -- How to write copy that closes the deal -- How to write irresistible offers -- The secrets of product launch copy -- The secrets of writing blockbuster copy by watching movies -- The copywriting challenge.
Summary "It's hard to write sales copy that that doesn't feel "salesy". But copywriting is an essential business skill, no matter what business you're in. How to Write Copy That Sells is a step-by-step guide to writing copy that sells without being pushy."-- Back cover.
Subject Marketing.
Advertising copy.
Advertising copy. (OCoLC)fst00797842
Marketing. (OCoLC)fst01010167
ISBN 9781614485032 (hardcover)
9781614485025 (paperback)
161448502X (paperback)
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