LEADER 00000cam 2200445Ii 4500 001 ocn935193355 003 OCoLC 005 20170516143658.0 008 160115t20162016nyu 000 0 eng d 020 9781614485032|q(hardcover) 020 1614485038 020 9781614485025|q(paperback) 020 161448502X|q(paperback) 035 (OCoLC)935193355 040 BTCTA|beng|erda|cBTCTA|dBDX|dRIOSL|dOCLCF|dBKL|dNYP|dBKL |dOCLCQ|dYDX 049 CKEA 050 14 HF5825 082 04 659.13/2|223 092 659.0000 100 1 Edwards, Ray|c(Copywriter),|eauthor. 245 10 How to write copy that sells :|bthe step-by-step system for more sales, to more customers, more often /|cRay Edwards. 264 1 New York, NY :|bMorgan James Publishing,|c[2016] 264 4 |c©2016 300 xxi, 163 pages ;|c23 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 505 0 How to sell without being "salesy" -- The magic building blocks of the perfect sales letter -- How to write headlines that grab readers by the eyeballs and suck them into your message -- Inbox magic: how to write e-mails that make more money -- How to write points that virtually force your prospects to buy -- The triad that sells more: irresistible offers, risk reversal, and powerful closes -- How to write guarantees that dissolve fear and unleash a river of sales -- How to write copy that closes the deal - - How to write irresistible offers -- The secrets of product launch copy -- The secrets of writing blockbuster copy by watching movies -- The copywriting challenge. 520 "It's hard to write sales copy that that doesn't feel "salesy". But copywriting is an essential business skill, no matter what business you're in. How to Write Copy That Sells is a step-by-step guide to writing copy that sells without being pushy."--|cBack cover. 650 0 Marketing. 650 0 Advertising copy. 650 7 Advertising copy.|2fast|0(OCoLC)fst00797842 650 7 Marketing.|2fast|0(OCoLC)fst01010167 994 92|bCKE
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