LEADER 00000cam 2200000 a 4500 001 ocm31132689 003 OCoLC 005 20100227010004.0 008 940826t19941994nyua b 001 0 eng 010 94032608 015 GB9498335|2bnb 016 7 008062293|2Uk 019 59966970|a221551083 020 0471080047|q(acid-free paper) 020 9780471080046|q(acid-free paper) 035 (OCoLC)31132689 035 (OCoLC)31132689|z(OCoLC)59966970|z(OCoLC)221551083 040 DLC|beng|cDLC|dJBO|dUKM|dNLGGC|dBTCTA|dLVB|dYDXCP|dAU@ 049 GMQA 050 00 HD31|b.C6134 1994 082 00 658|220 084 83.80|2bcl 100 1 Collins, Eliza G. C. 245 14 The new portable MBA /|cEliza G.C. Collins, Mary Anne Devanna. 264 1 New York :|bJ. Wiley,|c[1994] 264 4 |c©1994 300 xv, 441 pages :|billustrations ;|c26 cm. 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 490 1 The portable MBA series 500 Rev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990. 504 Includes bibliographical references (pages 413-422) and index. 505 0 Introduction: The New World of Business and the New MBA -- pt. 1. The Foundations of Management. 1. What Is Business About? 2. How to Think Like an Executive: The Art of Managing for the Long Run. 3. Managing People: The R Factor. 4. Quantitative Tools: Numbers as the Fundamental Language of Business. 5. Managerial Economics: Guidelines for Choices and Decisions -- pt. 2. The Functions of a Business. 6. Marketing Management: Providing Value to Customers. 7. Information Technology: The Challenge of Strategic Transformation. 8. Human Resource Management: Competitive Advantage through People. 9. Operations Management: Productivity and Quality Performance. 10. Accounting and Management Decision Making. 11. Financial Management: Optimizing the Value of the Firm. 12. Strategic Management: The Challenge and the Opportunity -- pt. 3. Managing Change. 13. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. 14. Leadership for the Year 2000. 650 0 Industrial management. 650 0 Marketing. 650 0 Accounting. 650 0 Personnel management. 653 00 Management 700 1 Devanna, Mary Anne. 730 0 Portable MBA series. 740 0 New portable Master of Business Administration. 830 0 Portable MBA series. 856 4 |3Table of Contents|uhttp://www.loc.gov/catdir/toc/onix02/ 94032608.html 856 42 |3Contributor biographical information|uhttp://www.loc.gov /catdir/bios/wiley041/94032608.html 856 42 |3Publisher description|uhttp://www.loc.gov/catdir/ description/wiley032/94032608.html 938 YBP Library Services|bYANK|n414936 994 02|bGMQ
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