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Author Collins, Eliza G. C.

Title The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna.

Publication Info. New York : J. Wiley, [1994]
©1994

Copies

Location Call No. Status
 Simsbury Public Library - Business Reference  BUSINESS REF. 658 COLLINS    In-Library Use Only
Description xv, 441 pages : illustrations ; 26 cm.
Series The portable MBA series
Portable MBA series.
Note Rev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990.
Bibliography Includes bibliographical references (pages 413-422) and index.
Contents Introduction: The New World of Business and the New MBA -- pt. 1. The Foundations of Management. 1. What Is Business About? 2. How to Think Like an Executive: The Art of Managing for the Long Run. 3. Managing People: The R Factor. 4. Quantitative Tools: Numbers as the Fundamental Language of Business. 5. Managerial Economics: Guidelines for Choices and Decisions -- pt. 2. The Functions of a Business. 6. Marketing Management: Providing Value to Customers. 7. Information Technology: The Challenge of Strategic Transformation. 8. Human Resource Management: Competitive Advantage through People. 9. Operations Management: Productivity and Quality Performance. 10. Accounting and Management Decision Making. 11. Financial Management: Optimizing the Value of the Firm. 12. Strategic Management: The Challenge and the Opportunity -- pt. 3. Managing Change. 13. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. 14. Leadership for the Year 2000.
Subject Industrial management.
Marketing.
Accounting.
Personnel management.
Indexed Term Management
Added Author Devanna, Mary Anne.
Added Title Portable MBA series.
New portable Master of Business Administration.
ISBN 0471080047 (acid-free paper)
9780471080046 (acid-free paper)
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