Includes bibliographical references (pages 150-152) and index.
Contents
Introduction -- Getting started -- Step 1: Personal issues: Are you ready to own a business? -- Step 2: Your business idea: Does it make good business sense? -- Step 3: Analyze your markets: Does your idea make market sense? -- Step 4: Financial analysis: Does your idea make financial sense? -- The next step: A business plan -- Epilogue: Where are the case study entrepreneurs today?
