LEADER 00000cam  2200000 a 4500 
001    ocn635455491 
003    OCoLC 
005    20110513031828.0 
008    110224t20112011njua     b    001 0 eng   
010      2011280622 
020    9780470648285|qhardback 
020    0470648287|qhardback 
035    (OCoLC)635455491 
040    UKM|beng|cUKM|dDLC|dBTCTA|dYDXCP|dHHO|dOJ4|dVP@|dIEB|dBWX
       |dCDX|dUPZ|dZNC|dMNW|dVRC 
042    lccopycat 
049    CKEA 
050 00 HF5415.1265|b.H3577 2011 
082 04 658.872|222 
100 1  Handley, Ann,|d1963- 
245 10 Content rules :|bhow to create killer blogs, podcasts, 
       videos, ebooks, webinars (and more) that engage customers 
       and ignite your business /|cAnn Handley & C.C. Chapman. 
264  1 Hoboken, N.J. :|bWiley,|c[2011] 
264  4 |c©2011 
300    xxii, 282 pages :|billustrations ;|c24 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  New rules of social media 
504    Includes bibliographical references and index. 
505 0  The case for content -- The content rules -- Insight 
       inspires originality : who do you want to attract? -- Who 
       are you? -- Reimagine : don't recycle : anatomy of a 
       content circle of life -- Share or solve; don't shill -- 
       Stoke the campfire -- Create wings and roots -- The care 
       and feeding of fans -- Attention B2B companies : this is 
       the chapter you are looking for -- A blog as a hub of your
       online content -- If webinars are awesome marketing tools,
       why do most of them suck? -- What's the difference between
       an ebook and a white paper? (and when should you use 
       them?) -- The single biggest secret to creating a 
       compelling customer success story (formerly known as a 
       case study) -- From dumpy to sexy : a FAQs makeover -- 
       Video : show me a story -- Podcasting : is this thing on? 
       -- Photographs : the power of pictures -- Reynolds Golf 
       Academy : Greensboro, Georgia -- The Cool Beans Group : 
       Greensboro, North Carolina -- U. S. Army : Fort Knox, 
       Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc. : 
       Thousand Oaks, California -- Kadient : Lowell, 
       Massachusetts -- HubSpot : Cambridge, Massachusetts -- 
       Kodak : Rochester, New York -- Boeing Company : Chicago, 
       Illinois -- Indium Corporation : Clinton, New York -- 
       PinkStinks : London, England -- This isn't goodbye, and a 
       gift for you. 
520    A one-stop source on the art and science of developing 
       marketing content that people care about. This coverage is
       interwoven with case studies of companies successfully 
       spreading their ideas online--and using them to establish 
       credibility and build a loyal customer base. 
650  0 Internet marketing. 
650  0 Social media. 
650  0 Web sites|xDesign. 
650  0 Blogs. 
650  0 Podcasts. 
650  0 Web-based instruction. 
700 1  Chapman, C. C.|q(Charles C.) 
830  0 New rules of social media series. 
914    MID.b20371172 
994    92|bCKE