Skip to content
You are not logged in |Login  
     
Limit search to available items
Did you mean Pederasts? more »
231 results found. Sorted by relevance | date | title .
Book Cover
book
BookBook
Author Handley, Ann, 1963-

Title Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman.

Publication Info. Hoboken, N.J. : Wiley, [2011]
©2011

Copies

Location Call No. Status
 Enfield, Main Library - Adult Department  658.8 HAN    Check Shelf
 Middletown, Russell Library - Adult Nonfiction  658.872 HAN    Check Shelf
 Plainville Public Library - Non Fiction  658.8 HAN    Check Shelf
 West Hartford, Bishop's Corner Branch - Non Fiction  658.8 HANDLEY    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.8 HANDLEY    Check Shelf
Description xxii, 282 pages : illustrations ; 24 cm.
Series New rules of social media
New rules of social media series.
Bibliography Includes bibliographical references and index.
Summary A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Contents The case for content -- The content rules -- Insight inspires originality : who do you want to attract? -- Who are you? -- Reimagine : don't recycle : anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies : this is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- What's the difference between an ebook and a white paper? (and when should you use them?) -- The single biggest secret to creating a compelling customer success story (formerly known as a case study) -- From dumpy to sexy : a FAQs makeover -- Video : show me a story -- Podcasting : is this thing on? -- Photographs : the power of pictures -- Reynolds Golf Academy : Greensboro, Georgia -- The Cool Beans Group : Greensboro, North Carolina -- U. S. Army : Fort Knox, Kentucky; Fort Monroe, Virginia -- AskPatty.com, Inc. : Thousand Oaks, California -- Kadient : Lowell, Massachusetts -- HubSpot : Cambridge, Massachusetts -- Kodak : Rochester, New York -- Boeing Company : Chicago, Illinois -- Indium Corporation : Clinton, New York -- PinkStinks : London, England -- This isn't goodbye, and a gift for you.
Subject Internet marketing.
Social media.
Web sites -- Design.
Blogs.
Podcasts.
Web-based instruction.
Added Author Chapman, C. C. (Charles C.)
ISBN 9780470648285 hardback
0470648287 hardback
-->
Add a Review