Current context of library funding issues and problems -- Non-profit lessons from public broadcasting -- Borrowing from broadcasting : definitions and concepts for generating revenue -- Establishing value, statistical reports, targeting prospects -- Legal/board policy considerations -- Contracts and procedures -- Promotions : getting the word out -- Revenue generating methods -- Impact of technology : Internet/social media -- Grants and community partnerships.
Summary
When looking for new revenue sources, it is important to keep your eyes open for opportunities, and expertise for turning ideas into products or services. Using public broadcasting as a template, Rossman provides suggestions for achieving your revenue goals and discovering new sources of funding.