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Author Cisneros Enríquez, Andrés.

Title Neuromarketing y neuroeconomía : código emocional del consumidor / Andrés Cisneros Enriquez.

Publication Info. Bogotá : Ecoe Ediciones, 2012.

Copies

Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
Rocky Hill cardholders click here to access this title from EBSCO
Description 1 online resource (128 pages).
Series Mercadeo y ventas. Ciencias administrativas
Colección Ciencias administrativas. Área mercadeo y ventas.
Subject Marketing -- Psychological aspects.
Neuromarketing.
Mercadeo -- Aspectos psicológicos.
Consumo (Economía) -- Aspectos psicológicos.
Consumption (Economics) -- Psychological aspects.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Marketing -- Psychological aspects. (OCoLC)fst01010241
Neuromarketing. (OCoLC)fst01743426
ISBN 9781461959311 (electronic bk.)
1461959314 (electronic bk.)
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