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Author Brogan, Chris.

Title Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith.

Publication Info. Hoboken, N.J. : John Wiley & Sons, [2009]


Location Call No. Status
 East Hartford, Raymond Library - Adult Department  658.8 B    Check Shelf
 Manchester, Main Library - Non Fiction  658.872 BROGAN    Check Shelf
 Rocky Hill, Cora J. Belden Library - Adult Department  658.872 BROGAN    Check Shelf
Description xvi, 271 pages : illustrations ; 24 cm
Note Includes index.
Summary Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
Contents Introduction: hey, I know you. Have we met? -- Trust, social capital, and media -- Make your own game -- One of us -- Archimedes principle -- Agent zero -- Human artist -- Build an army -- The trust agent.
Subject Internet marketing.
Online social networks -- Economic aspects.
Social media -- Economic aspects.
Social networks -- Economic aspects.
Added Author Smith, Julien.
ISBN 9780470743089
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