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Author Hall, Sean, author.

Title This means this, this means that : a user's guide to semiotics / Sean Hall.

Publication Info. London : Laurence King Pub., 2012.

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Location Call No. Status
 Rocky Hill - Downloadable Materials  EBSCO Ebook    Downloadable
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Edition 2nd ed.
Description 1 online resource (192 pages) : illustrations (chiefly color
data file rda
Bibliography Includes bibliographical references (pages 190-191).
Summary Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.
Contents Introduction -- Acknowledgments -- 1. Signs and Signing -- Signifier and Signified -- Sign -- Icon -- Index -- Symbol -- Sender -- Intention -- Message -- Transmission -- Noise -- Receiver -- Destination -- Feedback -- 2. Ways of Meaning -- Simile -- Metaphor -- Metonym -- Synecdoche -- Irony -- Lies -- Impossibility -- Depiction -- Representation -- 3. Conceptual Structures -- Truth and Falsity -- Sameness and Difference -- Wholes and Parts -- Subjectivity and Objectivity -- Appearance and Reality -- Continuity and Discontinuity -- Sense and Reference -- Meaningful and Meaningless -- Problem and Solution -- 4. Visual Structures -- Viewer and Image -- Ideal and Real -- Given and New -- Center and Margin -- Foreground and Background -- Proximity and Presence -- Before and After -- Past, Present, and Future -- Fast and Slow -- 5. Textual Structures -- Readers and Texts -- Words and Images -- Functions -- Forms -- Placing -- Prominence -- Voices -- Intertextuality and Intratextuality -- Paratext and Para language -- 6. Matters of Interpretation -- Concepts and Conceptions -- Connotation and Denotation -- Langue and Parole -- Combinations and Substitutions -- Tokens and Types -- Rule-following -- Conventions -- Classifications -- Understanding and Misunderstanding -- 7. Framing Meaning -- Semantic Units -- Genres -- Styles -- Stereotypes -- Institutions -- Ideologies -- Discourses -- Myths -- Paradigms -- 8. Stories and Storytelling -- Fact and Fiction -- Narratives -- Legends -- Characters and Personas -- Viewpoints -- Mysteries -- Tensions -- Turning points -- Resolutions -- Conclusion -- Bibliography -- Picture Credits.
Note Print version record.
Subject Semiotics.
Signs and symbols.
PSYCHOLOGY -- Social Psychology.
Semiotics. (OCoLC)fst01112351
Signs and symbols. (OCoLC)fst01118355
Semiotik.
Genre/Form Electronic books.
Other Form: Print version: Hall, Sean. This means this, this means that. 2nd ed. London : Laurence King Pub., 2012 1780672136
ISBN 1780672136 (electronic bk.)
9781780672137 (electronic bk.)
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