LEADER 00000cam  2200000 a 4500 
001    ocn645673681 
003    OCoLC 
005    20101206010000.0 
008    100614t20102010njua     b    001 0 eng   
015    GBB075301|2bnb 
016 7  015583451|2Uk 
020    9780470623978|qpaperback 
020    0470623977|qpaperback 
035    (Sirsi) i9780470623978 
035    (OCoLC)645673681 
040    UKM|beng|cUKM|dYDXCP|dC#P|dBWX|dUOI 
049    CKEA 
050  4 HF5415.1265|b.S24 2010 
082 04 006.7|222 
100 1  Safko, Lon. 
245 14 The social media bible :|btactics, tools, and strategies 
       for business success /|cLon Safko. 
250    Second edition. 
264  1 Hoboken, N.J. :|bWiley,|c[2010] 
264  4 |c©2010 
300    xix, 771 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Previous ed.: 2009. 
504    Includes bibliographical references and index. 
505 00 |gIntroduction --|gPart I|tTactics --|tWhat is social 
       media? --|tSay hello to social networking --|tEveryone's a
       publisher --|tIt's not your father's e-mail --|gThe|tWorld
       of web pages --|gThe|tInternet forum --|gThe|tUbiquitous 
       blog --|gThe|tWisdom of the wiki --|gA|tPicture is worth a
       thousand words (photo sharing) --|tTalking about the 
       podcast (audio create) --|tGot audio? (audio sharing) --
       |tWatch out for vlogs (video create) --|tGot video? (video
       sharing) --|tThumbs up for microblogging --|tLive from 
       anywhere - it's livecasting --|tVirtual worlds - real 
       impact --|tGaming the system: virtual gaming --|tRSS - 
       really simple syndication made simple --|tSpotlight on 
       search (Search engine operation) --|tMarketing yourself 
       (search engine marketing) --|gThe|tFormidable fourth 
       screen (mobile) --|tLet the conversation begin 
       (interpersonal) --|gPart II|tTools --|tSocial networks --
       |tPublish --|tPhoto --|tAudio --|tVideo --|tMicroblogging 
       --|tLivecasting --|tVirtual worlds --|tGaming --
       |tProductivity applications --|tAggregators --|tRSS --
       |tSearch --|tMobile --|tInterpersonal --|gPart III
       |tStrategy --|tAnalyze your exisiting media --|gThe
       |tSocial media trinity --|tIntegrate strategies --
       |tIdentify resources --|tImplement and measurement --
       |tBiographies of our experts --|gIndex. 
650  0 Internet marketing. 
650  0 Social media|xEconomic aspects. 
650  0 Online social networks|xEconomic aspects. 
650  0 Electronic commerce. 
938    YBP Library Services|bYANK|n3373796 
938    Blackwell Book Service|bBBUS|nR2866441|c$29.95 
994    02|bCKE