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Author Safko, Lon.

Title The social media bible : tactics, tools, and strategies for business success / Lon Safko.

Publication Info. Hoboken, N.J. : Wiley, [2010]
©2010

Copies

Location Call No. Status
 South Windsor Public Library - Non Fiction  658.872 SAFKO 2010    Check Shelf
 Wethersfield Public Library - Non Fiction  006.754 SAFKO    Check Shelf
Edition Second edition.
Description xix, 771 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Note Previous ed.: 2009.
Contents Introduction -- Part I Tactics -- What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's e-mail -- The World of web pages -- The Internet forum -- The Ubiquitous blog -- The Wisdom of the wiki -- A Picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video? (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds - real impact -- Gaming the system: virtual gaming -- RSS - really simple syndication made simple -- Spotlight on search (Search engine operation) -- Marketing yourself (search engine marketing) -- The Formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Part II Tools -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Part III Strategy -- Analyze your exisiting media -- The Social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement -- Biographies of our experts -- Index.
Subject Internet marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Electronic commerce.
ISBN 9780470623978 paperback
0470623977 paperback
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