| Edition |
Third edition. |
| Description |
xiii, 578 pages ; 23 cm |
| Note |
Includes index. |
| Contents |
About the author -- Preface -- Acknowledgments -- Sec. I. Starting your business -- pt. I Genesis -- ch. 1 In the beginning -- ch. 2 Choosing the right business -- ch. 3 Buying an existing business -- ch. 4 Understanding your potential market -- ch. 5 Calculating your start-up costs -- ch. 6 Writing a winning business plan -- ch. 7 Structuring your business -- ch. 8 Getting your business funded -- ch. 9 Getting help -- pt. II Opening up shop -- ch. 10 Location, location, location -- ch. 11 Branding 101 -- ch. 12 Products and inventory -- ch. 13 Savvy pricing strategies -- pt. III Franchises -- ch. 14 Selecting the right franchise -- ch. 15 Secrets of franchise success -- pt. IV Home-based businesses -- ch. 16 The home-based business -- ch. 17 Successful home-based business strategies -- pt. V Business on a shoestring -- ch. 18 The shoestring entrepreneur -- ch. 19. Marketing on a shoestring. |
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Sec. II Running your own business -- pt. I Small business in the twenty-first century -- ch. 20 Our flat world -- ch. 21 The Green business -- ch. 22 The New consumer -- pt. II Money -- ch. 23 Accounting ease -- ch. 24 Making a profit -- ch. 25 Insurance -- ch. 26 Get a handle on taxes -- pt. III Management -- ch. 27 Hiring and firing -- ch. 28 Pay and benefits -- ch. 29 Training and motivating your staff -- ch. 30 Exemplary customer service -- ch. 31 Negotiate like a lawyer -- ch. 32 Legal-ease I -- ch. 33 Legal-ease II -- pt. IV Technology -- ch. 34 Managing your technology -- ch. 35 Mobility I: small office mobility -- ch. 36 Mobility II: mobile mania -- ch. 37 Small business software -- Sec. III Growing your business -- pt. I Advertising and marketing -- ch. 38 Basic advertising strategies -- ch. 39 Marketing muscle -- ch. 40 Advanced marketing and advertising -- pt. II Your website -- ch. 41 Creating your website -- ch. 42 E-business essentials -- ch. 43 Advanced E-marketing -- pt. III Social media -- ch. 44 Social media overview. |
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ch. 45 Facebook for business -- ch. 46 Twitter and you -- ch. 47 Link in with Linkedln -- ch. 48 Videos and YouTube -- ch. 49 Groupon and other deal-of-the-day websites -- pt. IV Growth strategies -- ch. 50 Developing new channels and multiple profit centers -- ch. 51 Secrets of sales superstars -- ch. 52 Small to big -- ch. 53 Exodus -- pt. V Strategies for small business success -- ch. 54 Small business success secrets -- ch. 55 The Visionary small business -- Appendix A How I became an entrepreneur -- Appendix B Sample business plan. |
| Summary |
"An updated third edition of the most comprehensive guide to small business success whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--Provided by publisher. |
| Subject |
Small business -- United States -- Management.
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Small business -- United States -- Finance.
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New business enterprises -- United States.
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| ISBN |
9781118135945 paperback |
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1118135946 paperback |
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