Explores what fads are, how they get started, why people get involved in them, what is good and bad about following the crowd, and some well-known fads of the past.
Bibliography
Includes bibliographical references (page 60) and index.
Contents
Preface: "everybody does it!" -- Fads and fun -- Fabulous or foolish? -- Fallacies about fads -- Deadly fads and how they are sold -- To join in or not?