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Author Mire, Amina, author.

Title Wellness in whiteness : biomedicalisation and the promotion of whiteness and youth among women / Amina Mire.

Publication Info. New York : Routledge, 2019.

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 All Libraries - Shared Downloadable Materials  Taylor & Francis Open Access Ebook    Downloadable
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Edition 1 Edition.
Description 1 online resource.
Series Routledge research in gender and society ; 78
Routledge research in gender and society ; 78.
Bibliography Includes bibliographical references and index.
Contents Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index.
Note Description based on print version record and CIP data provided by publisher; resource not viewed.
Summary The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ageless beauty', brightened', youthful skin and solutions to pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries - which requires the active participation of consumers in the biomedicalization of their own bodies - Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
Biography Amina Mire is Assistant Professor in the department of sociologyand anthropology at Carleton University, Canada. Her research interests are in the history of women and technology, STEM and gender, bioethics, medical anthropology, medical humanities, and the biomedicalization of ageing.
Subject Body image.
Body image in women.
Beauty, Personal.
White people -- Race identity.
Aging -- Prevention.
Aging -- Prevention. (OCoLC)fst00800326
Beauty, Personal. (OCoLC)fst00829396
Body image. (OCoLC)fst00835344
Body image in women. (OCoLC)fst00835361
White people -- Race identity. (OCoLC)fst01174825
SOCIAL SCIENCE / General.
SOCIAL SCIENCE / Sociology / General.
Other Form: Print version: Mire, Amina, author. Wellness in whiteness 1 Edition. New York : Routledge, 2019 9780815377436 (DLC) 2018056341
ISBN 9781351234146 (e-book)
9781351234139 (web pdf)
9781351234115 ( mobi)
9781351234122 (epub)
1351234145
9780815377443 (paperback)
1351234137
1351234110
1351234129
9780815377436 (hardback)
0815377436
9780815377436
0815377444
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