Rev. ed. of: The responsive public library collection. 1993.
Bibliography
Includes bibliographical references and index.
Contents
Overture -- Know your market -- Creating your master plan -- Collection choices -- Cost of collections and use -- Creating access -- Creating recongnition of collection-use benefits l-- Collection evalution: a product analysis approach -- Marketing-based selection policies and practices -- Marketing-based promotional policies and practiecs -- Making marketing resonate throughtout the library.