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Author Baker, Sharon L.

Title The responsive public library : how to develop and market a winning collection / Sharon L. Baker and Karen L. Wallace.

Publication Info. Englewood, Colo. : Libraries Unlimited, 2002.

Copies

Location Call No. Status
 South Windsor Public Library - Non Fiction  PROF CL 027.473 B17R    Check Shelf
 Windsor Locks Public Library - Reference Material  STAFF REF 027.473 BAK    In-Library Use Only
Edition Second edition.
Description xvii, 364 pages ; 26 cm
Note Rev. ed. of: The responsive public library collection. 1993.
Bibliography Includes bibliographical references and index.
Contents Overture -- Know your market -- Creating your master plan -- Collection choices -- Cost of collections and use -- Creating access -- Creating recongnition of collection-use benefits l-- Collection evalution: a product analysis approach -- Marketing-based selection policies and practices -- Marketing-based promotional policies and practiecs -- Making marketing resonate throughtout the library.
Subject Libraries and community -- United States.
Public libraries -- United States -- Marketing.
Public libraries -- Collection development -- United States.
Added Author Wallace, Karen L.
Baker, Sharon L. Responsive public library collection.
ISBN 1563086484 paperback
9781563086489 paperback
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