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Author Jantsch, John.

Title The referral engine : teaching your business to market itself / John Jantsch.

Publication Info. New York : Portfolio, 2010.

Copies

Location Call No. Status
 Bristol, Main Library - Non Fiction  658.872 J268    Check Shelf
 Newington, Lucy Robbins Welles Library - Adult Department  658.872 JANTSCH    Check Shelf
 Plainville Public Library - Non Fiction  658.872 JAN    Check Shelf
 West Hartford, Noah Webster Library - Non Fiction  658.872 JANTSCH    Check Shelf
Description 243 pages ; 24 cm
Note Includes index.
Contents The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
Subject Business referrals.
Viral marketing.
Word-of-mouth advertising.
ISBN 9781591843115
1591843111
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