| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction : publicizing the private sector -- A consumer revolution? : marketplace activism since the founding -- We are the 99% : contemporary consumer activism -- We are not a mascot : campaigns for social/economic justice -- 600,000 bosses telling me what to do : campaigns for the environment and animal rights -- Stop serving gay chickens : campaigns for gender justice and LGBT rights -- Yes to Jesus Christ, no to JC : campaigns for conservative causes -- Who rules? : corporate power and models of democracy -- Conclusion : throwing stones at Goliath : the democratic implications of consumer activism. |
| Note |
Print version record and CIP data provided by publisher. |
| Summary |
This book examines how social media has revolutionized the use and effectiveness of consumer activism. The author emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. This book analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. This book blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. |
| Subject |
Consumer movements -- United States.
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Consumption (Economics) -- Political aspects -- United States.
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Social action -- United States.
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BUSINESS & ECONOMICS -- Commerce.
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BUSINESS & ECONOMICS -- Marketing -- General.
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BUSINESS & ECONOMICS -- Sales & Selling -- General.
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BUSINESS & ECONOMICS -- Consumer Behavior.
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Consumer movements. (OCoLC)fst01893339
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Consumption (Economics) -- Political aspects.
(OCoLC)fst00876467
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Social action. (OCoLC)fst01122251
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United States. (OCoLC)fst01204155
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| Other Form: |
Print version: Heldman, Caroline, 1972- Protest politics in the marketplace. Ithaca : Cornell University Press, 2017 9781501709203 (DLC) 2017005004 |
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